AI Policy

Images:

• Image Editing: We may employ AI-powered tools such as generative fill and object removal in image editing software (e.g., Adobe Photoshop).
• Ethical Considerations: We are committed to ethical image manipulation. We will not alter body shapes or features without your explicit consent.
• Headshots: Headshots are typically retouched using traditional, non-AI editing techniques.
• Image Alt Text: Some image alt text may be generated by AI and will be reviewed by a human to ensure accuracy and relevance.
• Client Data: In order to use these AI services, images supplied by the client may be uploaded to third-party AI servers.

Graphics:

• Background Editing: We may use AI tools to refine graphics by removing objects from backgrounds or making similar adjustments.
• Logo and Graphic Creation: We do not use AI to generate original logos or core graphic designs. Our graphic creation process relies on human design expertise.

Copywriting:

• Human Authorship: All final copy is written and reviewed by our team.
• AI Assistance: We may use AI language models (e.g., ChatGPT, Gemini) to:
  • Brainstorm ideas and explore different writing approaches.
  • Check for grammar, spelling, and punctuation errors.
  • Ensure clarity and consistency.
• Client Data: In order to use these AI services, written information supplied by the client may be uploaded to third-party AI servers.

Third-Party Assets:

• Commissioned Photography:
  • We may commission photographers to capture images for your website or other projects.
  • Photographers will supply us with RAW image files.
  • Our team will then edit these images in accordance with our AI Usage Policy.
• Stock Libraries:
  • Occasionally, we may utilise images from third-party stock libraries.
  • We make every effort to source images that have not been generated using AI.
  • Due to the dynamic nature of stock libraries, it is not possible to provide an absolute guarantee that no generative AI has been used in sourced images.
  • Where possible, we will use stock libraries that have clear AI usage policies.
  • If you have any concerns about the use of stock images, please contact us.

Your Choices:

• Opt-Out: If you prefer that we do not use AI tools on your images or text, please inform us. We will accommodate your request and use only traditional methods.
• Data Privacy: We are committed to protecting your data. If you have concerns about your information being processed by AI services, please contact us for further information.

Additional Considerations:

• We are continually evaluating our AI usage to ensure it aligns with best practices and ethical standards.
• This policy may be updated periodically to reflect changes in our AI practices or applicable regulations.

By using our services, you acknowledge and agree to the terms of this AI Usage Policy.

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