Websites for small businesses

You know your work, your customers and the questions people ask. My role is to understand that knowledge and turn it into a website.

That includes:

• guiding you through working out what the website needs to do
• deciding which pages and features are genuinely useful
• planning how people will move through the website
• helping organise the information, writing and images
• designing and building the website
• testing everything and showing you how it works

Some businesses need a few strong pages and a clear way to get in touch. Others need portfolios, bookings, ecommerce, regular articles or structured information that can be updated over time.

We work that out before charging into the build.

A website cannot do much with vague claims and a list of services. People need enough information to understand what you do, whether you can help them and what they should do next.

I help work out what belongs on each page, which questions need answering and where more detail would be useful. We can improve the material you already have, create new content where it has been included in the project or arrange specialist help when it is needed.

That may include:

• explaining your services in plain language
• answering common customer questions
• showing examples of your work
• using testimonials and other useful proof
• introducing the people behind the business
• making it easy to enquire, call, book or buy

The best source material usually comes from the business itself. My job is to help find it, organise it and turn it into a website other people can understand.

SEO, AEO, structured data, accessibility and performance are all part of modern website work.

I will explain what matters for your website, why it matters and take care of the technical side.

That includes building pages with a clear structure, making the website responsive across different screen sizes, considering accessibility from the beginning and helping search engines and AI systems understand the information on the page.

Nobody can promise how Google, ChatGPT or another system will present your business. What I can do is build the website properly, provide clear information and give it a fair chance of being understood.

Your website should not become another difficult system that only the person who built it understands.

I will help decide what you need to update, what can remain simple and which platform is the right fit for the website.

Before launch, I test the important pages, forms, links and features. I also show you how the website works and how to manage the parts you are responsible for.

After launch, you can look after it yourself or ask me for help when you need it.

I guide the work from the first conversation through content, structure, design, build, review and launch.

I explain the options, make recommendations and keep the decisions clear, so you know what is happening, what I need from you and what comes next.

My role is to take what you know about your business and turn it into a website other people can understand and use.

You can read more about how I approach website projects, or get in touch and tell me about your business, your website and what you need help with.