WEBSITE PLATFORMS & TOOLS
Why Rocketspark is worth a look
What is Rocketspark?
A website platform is the system you use to build, manage and publish a website.
Rocketspark is a managed website platform made in New Zealand. It brings the website builder, hosting and much of the technical side of keeping the site online into one service.
You can start from a template, customise the design and content, add the features you need and manage the finished website without having to assemble the underlying technology yourself.
That practical approach is a big part of its appeal.
What I like about Rocketspark
New Zealand-made
Rocketspark is a New Zealand company, and I think that matters.
Rocketspark Limited is headquartered in Cambridge, New Zealand.
For New Zealand businesses and organisations, there is value in considering a platform from a company based here.
A practical starting point
Rocketspark provides customisable website templates that can be edited with your own colours, typography, imagery, content and layout.
That gives you a starting point rather than a blank screen.
Flint
Flint is Rocketspark's AI website assistant. Rocketspark says it can help plan site structure, create pages, draft content and support SEO setup.
I still think you need to decide what the website is for and what it should say, but Flint can give you something to work from.
The technical side is managed
Hosting is included, and Rocketspark says it handles SSL, backups, security and system updates as part of the platform.
That removes several technical jobs that would otherwise need to be managed separately.
Support
Rocketspark offers phone and email support, along with help guides and other support resources.
Community and not-for-profit support
Rocketspark says it supports hundreds of not-for-profits, and that its support for those organisations is ongoing.
I like seeing a platform make room for that kind of work.
Ecommerce
Rocketspark includes ecommerce tools for building and running an online store as part of the platform.
For businesses that want their website and store in one system, that can keep things simpler.
Support for designers
One thing I have really appreciated about Rocketspark is the support they provide for designers using the platform. They run free events, workshops and online sessions that are not just about selling Rocketspark, but about helping designers do better work and run better businesses.
I recently joined their How to Prove Your Websites are Working online session and got a huge amount out of it. What I enjoyed most, though, was getting the chance to talk with other web designers from around New Zealand, compare experiences and hear how other people approach their work. Working independently can sometimes be fairly isolated, so having Rocketspark actively create opportunities like that is something I genuinely value.
Who I think Rocketspark suits
I think Rocketspark is particularly worth looking at for New Zealand small businesses and organisations that want a good website without becoming responsible for much of the technology behind it.
Rocketspark handles hosting, backups and system updates, while site owners can manage their own content.
It is also a platform I would be comfortable discussing with clients who want something straightforward to manage.
Where Rocketspark may not fit
Rocketspark is a managed platform, so the website is built and hosted inside Rocketspark. Rocketspark says its proprietary CMS does not provide a file downloader, so the site itself cannot simply be downloaded and moved to another host.
If you move to another platform later, expect some rebuilding or manual migration of the site.
If the website needs highly specialised functionality or an unusual technical setup, check those requirements before choosing the platform.
Rocketspark currently says its ecommerce tools do not support selling to customers in the United States because of US sales-tax requirements. If the US is an important ecommerce market, that is a significant limitation.
Other options
Wix
Wix offers a broad range of templates, business tools and apps, including options for bookings and ecommerce.
Squarespace
Squarespace offers customisable templates and tools for portfolios, services and online stores.
Affiliate disclosure
Big Mark Studio is a Rocketspark Design Partner and may receive commission from eligible Rocketspark websites or subscriptions. Affiliate relationships help support Big Mark Studio, but they never influence my recommendations or add any extra cost to you.
You can read the full Affiliate Policy.
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